Last updated: 30 May 2026

1.1. About this Privacy Notice

This Privacy Notice explains how Yawise collects, uses, stores and shares personal information when you use our website, create an account, contact us, sign up for emails, use our tools, buy a subscription, access a Launchpad or use any related Yawise services.

It also explains your data protection rights and how to contact us if you have questions about how your information is used.

This notice should be read alongside our Website Terms and Conditions, Subscription Terms, Cookie Policy and any other terms that apply to a specific Yawise product or service.

2.2. Who we are

For data protection purposes, Yawise is the controller of the personal information covered by this Privacy Notice unless we clearly explain otherwise.

If you have any questions about this Privacy Notice or how Yawise uses your personal information, contact us at [ADD PRIVACY CONTACT EMAIL].

3.3. Who this Privacy Notice applies to

This Privacy Notice applies to people who use Yawise, including visitors, account holders, subscribers, people who complete quizzes or calculators, people who access Launchpads, people who contact us, newsletter subscribers and future users of any hosted business profile or workspace features.

Yawise subscriptions may be used by consumers, sole traders, early-stage business owners, microbusinesses, SMEs and other businesses. Some users may be planning a business rather than already trading.

The information we collect may depend on whether you are simply browsing the site, using a free tool, logged into an account, paying for a subscription or using member-only features.

4.4. Personal information we collect

We may collect the following types of personal information.

4.1 Identity and contact information

Name.
Email address.
Username or account name.
Billing contact details where needed.
Business name or trading name, if you choose to provide one.
Contact details you include in forms, messages or future profile features.

4.2 Account and subscription information

Account login details and account status.
Subscription type, membership level and Launchpad access.
Checkout, order and billing records.
Payment status, failed payment information, cancellation status and subscription history.
Account activity, including login records where needed for security, access control and inactivity cancellation.

We do not intend to collect or store your full payment card details directly. Payment card details are normally handled by the payment provider used at checkout.

4.3 Quiz, calculator, Launchpad and workspace information

When you use Yawise tools, especially while logged in, we may collect information such as:

quiz answers and quiz results;
calculator inputs and outputs;
Launchpad checklist progress;
saved workspace information;
selected business ideas, Launchpads or resources;
service, pricing, offer, budget, time, skill, confidence or readiness information you enter;
notes, free-text answers or settings you choose to save, where available.

This information may reveal personal circumstances or business plans. For example, it may suggest your available budget, confidence level, time constraints, skills, business interests, preferred way of working or readiness to start. We treat this as personal information where it is linked to your account or can reasonably identify you.

4.4 Contact forms, support messages and reports

Messages you send through contact forms.
Support requests and replies.
Reports of inaccurate or outdated information.
Complaint or refund request information.
Any documents, screenshots or details you choose to send us.

4.5 Marketing and newsletter information

Email address and name, where provided.
Marketing preferences and consent records.
Email sign-up source and unsubscribe status.
Email engagement information such as opens and clicks where provided by our email platform.

4.6 Website, device and technical information

IP address and approximate location.
Browser type and version.
Device type, operating system and screen size.
Pages visited, links clicked, referral source and timestamps.
Error logs, security logs and server logs.
Cookie IDs or similar identifiers where cookies or similar technologies are used.

4.7 Analytics, heatmaps and session recording information

Yawise uses or may use analytics and user experience tools such as Google Analytics, PostHog, VWO or similar services.

Depending on the tools enabled and your cookie choices, these services may collect information about how visitors use the site, such as:

page views and traffic sources;
clicks, scrolls and navigation paths;
device, browser and approximate location information;
form interaction patterns, such as whether a form field is started or abandoned;
heatmaps showing how users interact with pages;
session replay or session recording showing how a user moved around a page.

Session recording is not intended to capture passwords, full payment details or sensitive free-text information. We aim to configure UX analytics tools so that sensitive fields are masked, redacted or excluded, especially on checkout, account, login and member areas. However, you should avoid entering sensitive information into forms or free-text fields unless it is necessary.

4.8 Information you choose to make public in future features

Yawise may later offer hosted business profiles, public listings, profile pages or other user-published features. If these features are introduced, we may process business profile details such as business name, services, prices, service area, contact information, images, logos, profile text and social links. These future features may have additional privacy wording or product-specific terms.

5.5. How we collect personal information

We may collect personal information:

directly from you when you fill in forms, create an account, buy a subscription, contact us or use tools;
automatically when you browse the website, log in, use Launchpads or interact with features;
from payment providers, email providers, analytics tools, hosting providers and WordPress/plugin systems used to run the website;
from cookies and similar technologies, where used;
from public or official sources where needed for business, compliance, fraud prevention or dispute handling.

6.6. How we use your information and our lawful bases

We use personal information only where we have a lawful basis to do so. The lawful basis will depend on the purpose.

Purpose	Examples	Likely lawful basis
Provide the website and account services	Create accounts, manage login, show account dashboard, provide access to Launchpads and tools.	Contract; legitimate interests.
Manage subscriptions and payments	Process orders, confirm access, manage renewals, cancellations, failed payments and receipts.	Contract; legal obligation; legitimate interests.
Save Launchpad and tool progress	Save checklist progress, quiz results, calculator outputs and workspace information for logged-in users.	Contract; legitimate interests.
Respond to enquiries and support requests	Reply to contact forms, reports, complaints, refund requests and technical issues.	Legitimate interests; contract where linked to a paid product.
Improve the product and content	Understand which content, tools and Launchpads are useful, unclear or causing friction.	Legitimate interests; consent where non-essential cookies or UX tracking are used.
Analytics, heatmaps and session recording	Use Google Analytics, PostHog, VWO or similar services to understand usage and improve UX.	Consent for non-essential cookies/tracking; legitimate interests for limited essential diagnostics.
Marketing communications	Send newsletters, product updates or offers where permitted.	Consent, or legitimate interests/soft opt-in where legally available.
Security and fraud prevention	Protect accounts, prevent misuse, investigate suspicious activity and maintain platform integrity.	Legitimate interests; legal obligation where applicable.
Legal, tax and accounting records	Keep order, payment, invoice, cancellation and dispute records.	Legal obligation; legitimate interests.
Legal claims and disputes	Handle complaints, chargebacks, disputes, enforcement or legal requests.	Legitimate interests; legal obligation.

If we rely on legitimate interests, we consider whether our interest is balanced against your rights and expectations. You may have the right to object to certain processing based on legitimate interests.

7.7. Quiz, calculator and Launchpad data

Yawise tools are designed to help users make practical decisions. This means some information you enter may be personal and context-rich, particularly when you are logged in.

Yawise may use quiz, calculator and Launchpad data to:

provide quiz results, calculator outputs and Launchpad progress;
save your progress where account features allow this;
show you relevant content, tools or next steps within the product;
understand, in aggregate, how users move through Yawise;
improve site functionality, content structure, Launchpad flow, calculator usability and quiz logic.

Yawise may use aggregated and/or anonymised information to improve the platform. Individual quiz, calculator and Launchpad data is not used to sell individual user profiles, make legally significant decisions about users, or provide personalised legal, tax, accounting, financial, insurance or regulated professional advice.

If information has not been fully anonymised and could still identify you, we will treat it as personal information.

8.8. Analytics, cookies and UX tracking

Yawise may use cookies and similar technologies to run the website, remember preferences, understand site usage and improve user experience.

Some cookies are essential for the website to work, such as account login, checkout and security cookies. Other cookies and similar technologies are non-essential, such as analytics, heatmaps, session recording, A/B testing and marketing-related cookies.

Non-essential analytics and UX tracking should be controlled through our cookie banner or consent settings where required. You can find more detail in our Cookie Policy.

Analytics and UX tools may include Google Analytics, PostHog, VWO or similar services. These tools help us understand site performance, usability, conversion, onboarding, form friction and where users get stuck.

Where session replay or heatmap tools are used, we aim to configure them in a privacy-aware way, including masking or excluding sensitive fields and avoiding capture of passwords and payment details.

9.9. Sensitive information and special category data

Yawise does not intentionally ask you to provide special category data unless we clearly explain this at the time.

Special category data can include information about health, race or ethnicity, religion, political opinions, trade union membership, sex life, sexual orientation, genetic data and biometric data used for identification.

Please do not enter sensitive personal information into Yawise tools, forms, support messages or free-text fields unless it is necessary for your request.

If you choose to include sensitive information in a message, report, support request or free-text field, we may process it only as needed to deal with your request, provide the relevant service, protect our legal position or meet legal obligations.

If Yawise later deliberately collects special category data, we will update this Privacy Notice and identify the appropriate lawful basis and special category condition.

10.10. Marketing communications

Yawise may send you marketing emails, newsletters, product updates, launch updates, offers or practical business-starting resources where we are allowed to do so.

For individual subscribers, we will usually rely on your consent unless a lawful soft opt-in applies. You can unsubscribe from marketing emails at any time using the unsubscribe link or by contacting us.

If you unsubscribe, we may keep a suppression record to make sure we do not send you further marketing emails where you have opted out.

Service messages, such as subscription confirmations, payment issues, account security messages, access updates or important legal notices, are not marketing emails and may still be sent where needed.

11.11. Who we share personal information with

Yawise may share personal information with trusted third parties where needed to run the website, provide services, take payments, communicate with users, analyse performance, comply with the law or protect our rights.

This may include:

website hosting and infrastructure providers;
WordPress, plugin, membership and security tools used to operate the site;
payment processors and checkout providers;
email marketing and transactional email providers;
analytics and UX tools such as Google Analytics, PostHog, VWO or similar providers;
customer support, form and CRM tools;
accountants, bookkeepers, legal advisers, insurers and professional advisers;
regulators, authorities, law enforcement or courts where legally required or reasonably necessary;
a buyer, investor, successor or adviser if Yawise is involved in a business sale, merger, restructuring or investment process.

We do not sell your individual personal information to advertisers.

Where third parties process personal information for us, we expect them to handle it securely and only for the purposes we allow.

12.12. International transfers

Some of the tools and providers used by Yawise may process or store personal information outside the UK.

Where personal information is transferred outside the UK, we will aim to use appropriate safeguards where required by data protection law. This may include adequacy arrangements, approved contractual safeguards or other lawful transfer mechanisms.

The exact providers and transfer arrangements may change as Yawise develops. The final published version of this notice should be checked against the live tools and providers used at the time.

13.13. How long we keep personal information

We keep personal information only for as long as reasonably needed for the purposes described in this Privacy Notice, unless a longer period is required or permitted by law.

Retention periods may depend on the type of information and why it is used. For example:

account information may be kept while your account exists and for a reasonable period afterwards;
subscription, payment, invoice and accounting records may be kept for legal, tax and accounting purposes;
support messages and complaints may be kept for a reasonable period so we can deal with the issue and protect our legal position;
Launchpad progress, quiz results, calculator outputs and workspace data may be kept while your account or subscription is active and for a reasonable period afterwards so you can return to the service;
marketing records may be kept until you unsubscribe or object, and suppression records may be kept afterwards;
analytics information may be kept according to the settings of the relevant analytics provider;
anonymised or aggregated information may be kept for longer because it no longer identifies individual users.

Yawise may define and review detailed retention periods as the product and technology stack develops.

14.14. How we protect personal information

We use reasonable technical and organisational measures to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

These may include account access controls, secure hosting, trusted payment providers, security tools, plugin updates, access restrictions and administrative safeguards.

No website, system or online service can be guaranteed completely secure. You are responsible for keeping your login details safe and telling us if you think your account has been accessed without permission.

15.15. Your rights

Depending on your circumstances, you may have rights under data protection law, including the right to:

ask for access to your personal information;
ask for inaccurate information to be corrected;
ask for personal information to be deleted;
ask us to restrict how we use your information;
object to certain processing, including processing based on legitimate interests;
withdraw consent where we rely on consent;
ask for certain information in a portable format;
complain to the ICO.

These rights are not absolute and may depend on the type of information, our lawful basis and whether we need to keep information for legal, tax, accounting, security or dispute purposes.

To exercise your rights, contact us at [ADD PRIVACY CONTACT EMAIL]. We may need to confirm your identity before responding.

16.16. Automated decision-making and profiling

Yawise quizzes, calculators and tools may generate results, scores, estimates or suggested next steps based on the information you enter.

These outputs are intended to be practical guidance and planning support. They are not legal, tax, accounting, financial, insurance, professional or regulated advice.

Yawise does not use quiz, calculator or Launchpad data to make solely automated decisions about you that have legal or similarly significant effects.

Yawise may use aggregated or anonymised information to improve product functionality, content and user experience.

17.17. Children

Yawise is intended for people who are considering, planning or running a business. It is not aimed at children.

We do not knowingly collect personal information from children. If you believe a child has provided personal information to Yawise, contact us so we can review it.

18.18. Third-party links and services

Yawise may link to third-party websites, tools, professional services, official guidance, platforms or resources.

Third-party websites and services have their own privacy notices, cookie policies and terms. Yawise is not responsible for how those third parties use personal information.

You should review the relevant third-party privacy information before using their services or sharing personal information with them.

19.19. Complaints

If you are unhappy with how Yawise uses your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator.

ICO website: ico.org.uk

ICO phone: 0303 123 1113

You may also have the right to seek a remedy through the courts.

20.20. Changes to this Privacy Notice

Yawise may update this Privacy Notice from time to time.

The updated version will be posted on the website with a new “last updated” date.

If we make material changes to how we use personal information, we will aim to provide additional notice where appropriate.

You should review this Privacy Notice regularly so you understand how Yawise uses personal information.

21.Appendix A – Future hosted profile and public listing features

This appendix is future-facing. It applies only if Yawise later offers hosted business profiles, public listings, business profile pages, user-published pages or similar features.

If these features are introduced, Yawise may collect, store, publish and manage business profile information that you choose to provide. This may include business name, trading name, services, prices, service area, opening hours, contact information, images, logos, social links, descriptions and other public-facing business details.

You will be responsible for making sure profile information is accurate, lawful and does not infringe anyone else’s rights.

Some profile information may be public. You should not add personal information to a public business profile unless you are happy for it to be visible.

Additional product-specific terms and privacy wording may apply before these features go live.

Privacy Policy